FOR EVERY ADVENTURE UNDER THE SUN
CARRY YOUR MORALS
From market mornings to beach sunsets, our tote’s have space for everything - including your favourite hat.
WEAR IT ON YOUR CHEST
Out and about? Got to do it wearing your new favourite Tee. High quality, and soft to the touch. It's a must!
Shop Our Best Sellers
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SaleBaby Bloom Fishermen
5.0 / 5.0
(1) 1 total reviews
Regular price R 419.00Regular priceR 469.00Sale price R 419.00Sale -
South African Patch Hat
5.0 / 5.0
(1) 1 total reviews
Regular price R 479.00Regular priceR 519.00Sale price R 479.00Sale -
Marshmallow Patch Hat
5.0 / 5.0
(2) 2 total reviews
Regular price R 399.00Regular priceR 439.00Sale price R 399.00Sale -
SaleAlex Patch Hat
5.0 / 5.0
(1) 1 total reviews
Regular price R 399.00Regular priceR 439.00Sale price R 399.00Sale -
Sale
A Bag To Match Your Hat
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Santorini Tote
Regular price R 299.00Regular priceSale price R 299.00 -
Baby Bloom Tote
Regular price R 299.00Regular priceSale price R 299.00 -
Sky Blue Daisy Tote
Regular price R 299.00Regular priceSale price R 299.00 -
Blush Bloom Tote
Regular price R 299.00Regular priceSale price R 299.00 -
Sunset Tote
Regular price R 299.00Regular priceSale price R 299.00 -
Breezy Hibiscus Tote
Regular price R 299.00Regular priceSale price R 299.00 -
Indigo Bloom Tote Bag
Regular price R 279.00Regular priceSale price R 279.00 -
Sunset Pocket Tote
Regular price R 279.00Regular priceSale price R 279.00 -
Raspberry Sundaze Tote
Regular price R 279.00Regular priceSale price R 279.00 -
Sunshine Season Bag
Regular price R 689.00Regular priceSale price R 689.00 -
Mermaid Bloom Tote
Regular price R 299.00Regular priceSale price R 299.00 -
Pomegranate Tote
Regular price R 299.00Regular priceSale price R 299.00 -
Sale -
Indigo Bloom Everyday Bag
Regular price R 799.00Regular priceSale price R 799.00
Fun In The Sun
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Brewed Bloom Sun Hat
Regular price R 559.00Regular priceSale price R 559.00 -
Sold out -
Sale -
Jelly & Custard Sun Hat
Regular price R 549.00Regular priceSale price R 549.00 -
Khaki Sun Hat
Regular price R 499.00Regular priceSale price R 499.00 -
Lemonlicious Sun Hat
Regular price R 559.00Regular priceSale price R 559.00 -
Peach Sunrise Sun Hat
5.0 / 5.0
(3) 3 total reviews
Regular price R 589.00Regular priceSale price R 589.00 -
Raspberry Pop Sun hat
Regular price R 589.00Regular priceSale price R 589.00 -
Santorini Sun Hat
Regular price R 559.00Regular priceSale price R 559.00 -
Strawberry Shortcake Sunhat
Regular price R 589.00Regular priceSale price R 589.00
Collections
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Fishermen Hats
Going on an adventure? Or just lying in the sun? Maybe you're...
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Bucket Hats
The trendiest of them all
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One-of-a-kind
This collection is where our creativity runs wild, and you get the...
morals sightings
As seen on you
They’ve been spotted at beaches, braais, and beyond. Join the collection - tag us and show us your Morals in the wild.
Frequently Asked Questions
1. Where is Morals made?
All of our products are made in South Africa. Mostly made by hand in our studio above our garage :)
2. How do I know which size hat will fit me?
Our hats come in three sizes: M, L and XL. Most ladies wear a M, most men wear a L, and if you have a really big head, XL is for you. To double-check, measure around your head just above your ears and compare it to the size guide on each product page.
View our size guide: Click here
3. How can I pay for my order?
We accept Apple Pay, Google Pay, Capitec Pay, debit and credit cards, and Happy Pay if you’d like to use Buy Now Pay Later. All payments are processed securely through trusted South African payment partners.
4. How long does delivery take?
We ship throughout South Africa, and orders usually arrive within 2 to 5 working days depending on your area. You’ll get a tracking link by email once your order’s on its way.
5. How do I keep my hat looking fresh?
All our hats are machine washable in cold water with mild detergent. Iron on medium heat.


























